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Lots of people use these two words interchangeably, which is a shame, because advertising does […]

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Direct Response Marketing isn’t just advertising. It’s about getting your customer to act now.  Clear calls-to-action, […]

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The Genius of Bill Bernbach
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Paving his own way In 1933, Bill Bernbach started in the mailroom at Schenley Distillers. […]

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The <span class='text-primary'>“Father</span> of Advertising”
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The “Father of Advertising”
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David Ogilvy, founder of Ogilvy & Mather, is widely regarded as the “Father of Advertising.” Few […]

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<span class='text-primary'>Common Sense</span> and <span class='text-primary'>Creativity</span>
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Common Sense and Creativity
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People in advertising need more than common sense.Not the kind that keeps you from touching […]

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<span class='text-primary'>The First</span> Advertising Agency <span class='text-primary'>in the World</span>
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The First Advertising Agency in the World
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N.W. Ayer & Son was founded in Philadelphia in 1869, just a few years after […]

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Stan Freberg: <span class='text-primary'>Madcap Adman</span> and <span class='text-primary'>Satirist</span>
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<span class='text-primary'>Leo Burnett</span>: Advertising Visionary
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Leo Burnett founded his Chicago-based agency in 1935, defying Madison Avenue norms. He rejected gimmicks […]

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