How To Leverage Ahrefs for Image Link Building

Of all the link building strategies in existence, Image link building has managed to be the most fruitful. Highly-favored by search engines, SEO elements, and obviously, the audience at the end, images do have the edge over every other kind of content. This is what makes image link building a more compelling move when it comes to creating a great link profile for our websites and other online resources.

Anyone who understands the significance of these images in the pursuit of link building is aware of the fact that original images that have been properly labeled and optimized well are the power players. However, image link building is comparatively much more time-consuming than traditional link building. Do you know why that is? Because it requires ample creativity, clear-cut vision, and capabilities for Image SEO using professional tools like Ahrefs.

Ahrefs is a well-known toolset for backlinks and SEO analysis. It is a massive content management and SEO tool which can help digital marketing agencies and entrepreneurs like you know whether your website has been able to reach the targeted audience over a certain period or not. In this blog post, we will help you with more information about several image-building strategies and how you can use Ahrefs as a tool in the process.

Here’s your plan of action if you are looking to leverage Ahrefs for your Image Link building activity:

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Identify Who Is Going To Be Your Target

There are ways in which you can identify link targets. One of them would be having information about the websites from where you want to draw the backlinks. SEO tools like Ahrefs provide a vast expanse of the latest updates about the URLs and website you put in.

With information like the target audience of the website, the domain authority, URL authority, and the origin of organic traffic, you can choose a better market for the image building strategies. In fact, with SEO reports and SERP features tab in Ahrefs, you can, as an SEO specialist or strategist, update the old photos in stock with something new and relatable.

You can also choose those pictures or snaps which earlier got a high backlink ranking and SERP rankings. Another way of targeting what is running hot in the market would be to search for the topics which are gaining more attention currently and are trending. Later on, you can convert those topics into infographics or other pictorial formats.

Conduct A Better Keyword Search

Using the SEO features of Ahrefs, you can find the keywords which are being used in general or in a specific manner in relation to your targeted niche. You can use some of these keywords in your infographics or images that you would want to post for increasing the backlinks on your page.

When these keywords are searched for, you can write better content and build more attractive images. Moreover, you need to understand the ranking of the words related to your image and the number of times they have appeared on different sites with different domains. A detailed report is also shared at some point where you can get a summary of the particular keyword for which you have searched.

The same goes for the images themselves when you want to know what images are being searched for and the images that are related to the one you intend to upload. Ahrefs can help you choose the best alternative images or the websites where these exact images are being shared.

Once you browse such websites, you get an idea of what kind of infographics are getting better results in terms of interaction, which would be shares, likes, comments, etc.

Providing Value To Your Images

The next step revolves around the creativity of the designer and developer of the images. Once the backlinks are decided, and you know the website to build the backlinks from, it’s your duty to make the image and other posts worthwhile with an organic value attached. But how can you do that?

  • Bookmarks or referencing: You need to allow the viewer to bookmark the image of your or the original website’s page. Give the instructions or provide the reference links from where you have taken the idea of the image and the post.
  • Perspective: Make your images relatable by simplifying the data given on the other website, which you will need to source at the end. When the readers see that you have provided better data visualization compared to the other website, they will want to read more about what your blog post has to say about the same topic they earlier found to be complex and hard to digest.
  • Printouts: Cheat Sheets and other useful printouts for technical and logical topics always move the needle in your favor. It is related to the previous suggestion but is more concrete in the matter of understanding the complex algorithms, tips, guidance, etc.

Marketing strategies, process formulas, tips and guides to tackle and increase organic traffic are often represented through many cheat sheets.

And Ahrefs can help you generate SEO reports, which you can modify as needed. With this, you can outreach to the required set of audiences or customers online.

  • Slideshows of Images: Try this when you are trying to convey something that took place in real life. People relate to such images in a better way when they see what has been happening around. Images related to events, talks shows, celebrities, and self-help guides are clicked and shared more when you state facts along with them.

Optimize The Images

This is one of the final steps when you have finally selected the image using the Ahrefs SEO and SERP features and techniques. Under this step, you need to brush-up the soft edges and format the image as needed.

  • Title: The title of the image should be short and crisp, including the keyword, around which you have posted the image on the website.
  • Alt-Text: Put it along with the image for search engine crawlers to help them index the image properly.
  • Compression: You need to target the speed of your page even with large images. You can do this by compressing the images that are too big, say, 5-50MB or larger. It helps to navigate the page better, and your readers will plan to stay longer instead of switching back to your competitors’ websites.

Other Alternatives:

You would also need to double-check whether everything is set onto the right position, with the right alignment and contrast onto the website. You can also preview the website once the image along with the blog is up for publishing. By selecting the preview option, you can know as a reader or a viewer, the setting of your blog, along with the image that you have chosen to embed whether in the middle or at the top/end of the page.

Ahrefs can help maintain balance for image link building by way of SEO and generating timely reports related to the image and websites that are already using them. It helps you form a better strategy in comparison to those websites. Simply by creating great images and looking for other online sources of chosen images along with following the steps above, you can implement image link building for your content.

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