As online search continues to evolve, search marketing’s popularity also continues to skyrocket. Nowadays, most businesses, regardless of size and industry, already have some kind of web presence.
This means countless businesses compete for the highly-coveted positions at the top of the search engine results pages (SERPS).
Since the Goliaths in the business already have decades of content, millions of inbound links, and a robust follower base, it’s not surprising why they are dominating the top positions.
Regardless of the industry you are in, it’s safe to assume you have at least one competitor who has been around longer and has massively invested in their online visibility both on the web and the search engines.
So, how can your small business compete with the bigger, more established industry giants under seemingly impossible circumstances? Thankfully, unlike before, search engine optimization (SEO) is no longer about sheer volume.
Nowadays, it’s now about the website or page that is most relevant for the searchers. With that in mind, there’s no shortage of strategies you can implement to gain that edge over the industry behemoths.
One of your first priorities as a small business is to find a niche to focus on and specialize in. Contrary to popular belief, covering as many areas of expertise as possible is not the best strategy when it comes to online visibility.
If you are a small business, you will achieve better results if you focus on only a few niche products and specialties. This allows you to narrow down your focus and tap into a smaller market. More importantly, smaller niche markets can give you more in terms of visibility.
For instance, if you are a new plumbing company with limited resources, it will be a good idea to focus your marketing on the residential plumbing industry instead of covering other areas like commercial, residential, and large-scale plumbing.
At My Biz Niche, we create a strategy that’s tailored to the niche you specialize in. From there, we also determine the right keywords to go after, so you will have more relevant traffic. We also ensure every page focuses on the keyword variations that will draw in more visitors and customers.
It is a must for your website to be able to communicate with Google accordingly. Otherwise, the world’s biggest search engine won’t be able to understand what your site is about, much more how to rank it. When it comes to on-site optimization, the following are three crucial bases you need to cover:
The importance of having high-quality backlinks cannot be overstated. If your website has been around for a significant amount of time, it may have acquired backlinks from questionable sites. It is also possible that some backlinks contain the wrong anchor text based on the current best practices.
This is something we know all too well. As a trusted SEO specialist, we fix any backlink issues, so your SEO visibility gets the much-needed boost. The work is time-consuming, but we’ll d
Every service or product keyword will often get their own page on the website. Understandably, if you are optimizing for a few essential phrases, adding content, or reworking all the pages can take time and a lot of work.
The good thing is, going at a manageable pace is perfectly okay since Google prefers ongoing optimization over one-and-done search engine optimization campaigns. Also, if you do the latter, there is a risk Google might consider it “black hat SEO.”
This one is pretty straightforward. To specifically check what needs to be fixed, you can use Google Webmaster Tools. You can find freelance developers who will fix your website tech errors. Or our SEO-trained web developers can also effortlessly address any issues at least once or twice yearly.
Creating offsite content is required to build natural links and establish authority with Google. With Google becoming adept at identifying and rewarding useful content, this is something small business owners should also focus on.
Producing top-quality offsite content can also help your small business establish its reputation as an expert and significantly expand its brand awareness.
While competing against established businesses in the SEO arena is a tall feat, it can be done. Get in touch with us and let us know how we can help. Together, we can snag that highly coveted place at the top!
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