Most businesses rely on SEO companies and digital marketing firms to build up their website and SEO. However, just because you’re outsourcing the job to people with more knowledge and experience in the field does not mean you can trust them entirely. A lot of companies have been blinded by promises of top rankings from their SEO company, only to be seriously hurt in the end.
There are plenty of trustworthy SEO companies out there that you can hire to maintain and develop an e-commerce website, but there are also countless crappy ones in the fold. As a business owner, you have to be more vigilant when choosing a and evaluating the performance of the SEO professionals you’re working with.
Recall the first time you talked with your current SEO company. What did you discuss? Did they want to learn more about your company? Did they ask about your business goals? Or did they just go ahead and promise you top rankings and almost-immediate results?
A reliable SEO company understands that in order to create a successful SEO campaign, they need to learn as much about the business as they can. While rankings matter; they are not everything. To make the most out of your campaigns, your SEO and digital marketing strategies must be tailored to help your reach specific business goals.
If the SEO company you’re looking to hire does not or has not discussed these matters with you, they may not be the best choice.
There’s no denying good SERP rankings contribute to a successful SEO campaign. Landing on the first page for any given keyword can potentially drive a lot of traffic to your website. However, as mentioned previously, rankings aren’t everything.
SEO is so much more than just seizing a top spot on Google and other search engines. It’s about promoting and building up your website, so that your business gets more leads and sales. What good is a #1 ranking if people aren’t actually buying your products or availing your services?
Also, your SEO company must be able to provide you with a lot more than search engine optimization. They should explore and utilize other online marketing channels such as email marketing, content strategy, and social media promotions to draw awareness to your brand.
Rankings by themselves will not add value to your bottom line. An SEO company that only cares about keywords and rankings could hurt your business in the long run.
Search engines, especially Google, constantly update their algorithms to deliver the best possible search results and experience to users. And while many of the updates will probably not affect the effectiveness of your SEO campaign, a handful of them will. Therefore, your SEO strategy should evolve as these algorithm changes occur.
Yes, SEO is a long-term game and may take months to produce results, but it is also a never-ending process of analyzing, adjusting, and implementing. If your SEO company has not updated your website for a long time or if they’ve been using the exact same strategies for years, it’s time to think about letting them go.
Nowadays, people are more critical about the goods and services that they buy online. You can expect most of them to research about your brand and products before clicking that purchase button.
Great web content is no longer an option, but a must. So, if your SEO company is still focused on producing unremarkable, keyword-stuffed articles with spammy links, you might as well start running for the hills yet again, as this practice will only damage your brand.
A reputable SEO company recognizes the benefits of well-written contents in building online credibility and boosting website authority. You don’t need to stuff dozens of keywords in to rank your website. Using quality content that provides relevant information will eventually improve your search engine rankings, drive traffic towards your site, and, most importantly, attract consumers with buying intent.
A lot of business owners mindlessly send payments without any knowledge or expectation of where their money is spent, only to find out in the future that very little work has been done.
You know when you’re working with a good SEO company because they will really take their time to describe what they’ll do for you and then walk you through the process in a way that you can understand well enough.
Another very important trait an SEO company must have is transparency. A reliable agency will happily provide you with reports and updates of the work they have carried out, and an accurate analysis of the campaign. They should also regularly provide you with:
An SEO audit of your site
The links they have built and acquired for your site
A performance tracking for leads, sales, and other vital conversions
SEO efforts take months to pay off, but this does not mean that it’s okay to be clueless of what your agency is doing while waiting for the results. You have the right to know what has been accomplished and how they align with your goals and time frames.
In this digital age, SEO can make or break businesses. So, don’t hand over your brand’s SEO to just anyone!
If your current SEO company is guilty of the points we’ve mentioned above, it’s time to call them out on it or send them packing! As a business owner, it’s your responsibility to outsource your digital marketing wisely!
Just because you’ve had a bad experience with a certain SEO company does not mean all SEO companies are bad. At My Biz Niche, we do SEO the right way. And because we have your business’ best interest at heart, we always tailor our SEO strategies to cater to your brand’s individual needs and goals.
Let us help you grow your business. Contact us today!
17797 N. Perimeter Drive, Suite D105, Scottsdale, AZ 85255
2 N Central Ave 18th floor, Phoenix, AZ 85004