Web Design Practices To Stay Ahead of The Competition

In a world where just about every business has a website, it’s no longer enough to have one just to establish a digital presence. Internet users have gotten smarter and more demanding these days and would want websites they regularly visit to be as functional, optimized, interactive, and visually impressive as they can be.

The Internet may only be about three decades old, but the standards of its users for websites seem to rise with each passing day. In effect, many web designers’ standards have skyrocketed too, mainly because they want to stay ahead of the competition. Here are some of the web design practices that help them do just that.

Making pages load fast

Everybody seems to be in a hurry all the time. We all want everything to be done as quickly as possible, and there’s nothing more frustrating than waiting a long time for a webpage to load.

If you want your website’s pages to be fast-loading, then you must do any or all of the following:

  • Optimize your images
  • Minimize the use of custom fonts
  • Minify your code
  • Minimize redirects
  • Enable browser caching
  • Remove unnecessary plugins
  • Fix broken links
  • Use WordPress or other reliable CMS

Meeting mobile demand

Google made it official in July 2018 that it considers mobile page speed as a ranking factor, which makes a lot of sense since the number of mobile users has long surpassed that of desktop. Responsive web design is the path towards getting a share of the mobile market, so don’t hesitate to do it. It’ll help your website get more mobile traffic, reduced bounce rates, and higher conversion rates, among other things.

Putting up video headers

This may be a web design trend, but it’s one trend that will, in all likelihood, stay for a long time. There’s no reason that it shouldn’t; The attention of anyone visiting your website will immediately be secured by the video header that should automatically play. That alone will make visitors stay longer on your page mainly because they would want to see it to the end.

Expressing yourself through typefaces

We live in a world where people create new and original typefaces every day. As designers get more creative with the fonts they make, the more expressive their work becomes, allowing web designers to incorporate them in a way that would make the message of the brand come across much louder and clearer.

If you want to make your fonts speak, you can experiment with bold typography in various colors, as bold and colorful designs are making a comeback. Then again, you can always use any kind of typeface you want, so just do some mixing and matching to get to a perfect combination that will give your site a leg up, visually at least.

Improving UX

So much is being said about UX or user experience, but to put it simply, great UX is all about making it easier for your visitors to find whatever it is they want or need.

One huge indicator of great UX is easy navigation, which would allow them to get from one point within your website to another with the greatest of ease. Making all navigation elements clickable links, dividing categories clearly, and having a search feature that actually works are some of the things you can do to improve navigation and your UX in the process.

You can also boost UX within your site by doing away with too many pop-ups, or offering easy-to-scan content like infographics.

Using whitespace

The word “whitespace” is not some fancy technical term that only web designers and digital marketers know. It actually refers to the unused area, which is usually white, on a web page that separates texts, graphics, and all other elements. The more of this unused area the page has, the better it would be for you and your visitors.

For one, more whitespace improves readability. For another, it helps direct the attention of the reader to the right elements on any given page. And if you want a clean and uncluttered look for your website, then leave more whitespace on your pages.

Animating your website

Few things capture and hold the attention of visitors to any website than animation. With topnotch animation of website elements, you get an excellent chance of boosting user engagement. Animating your call-to-action or CTA button, for example, can readily catch the attention of users and entice them to click on it. Your website will also become so much livelier if you incorporate animations into your product descriptions, slideshows, or your site’s background.

These are just some of the web design practices that can help you stay ahead of your competition. With the rapidly changing web design landscape and the intensifying competition online, keeping up with the best modern practices isn’t just for staying in the lead; it can also help your website survive.

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