PPC (pay-per-click) advertising is an aspect of online marketing that brings a world of benefits for those who employ it to boost online traffic and generate more leads. The impact that it can make on your business or brand in Phoenix is substantial, and that makes it an essential component of any complete and successful digital marketing campaign.
Many small business owners, however, tend to overlook PPC advertising, choosing to focus on other marketing solutions instead. The end result, of course, is that these business owners miss out on the many benefits PPC has to offer. Let’s take a look at some of the reasons why small business owners and digital marketers alike should consider incorporating PPC into their online marketing strategy.
It’s simple, and it works fast
We all know that search engine optimization or SEO is the primary method of bringing in traffic. We also know that SEO can take some time before your efforts bear fruit.
PPC, on the other hand, brings in targeted traffic, and fast, for the simple reason that it doesn’t have to earn organic traffic the way SEO does. Simply put, PPC is all about buying visits to your site. All you have to do is pay each time an Internet user clicks on your ad, and you have instant traffic that can potentially lead to more business for you. No more competing against hundreds, even thousands of websites in the same niche just to get that organic search engine ranking.
With the pay per click advertising Phoenix has to offer, you can go straight to the top. It wouldn’t be too much of a stretch to say that PPC results are practically instantaneous.
You have full control
When you choose to run a PPC Phoenix campaign, you have the final say on how to reach potential customers. You have total control over which keywords or placements to target, for example.
And if you want to start small, you will be happy with the fact that PPC offers you better budget flexibility than other channels. You can control your spending, and if the cost per click Phoenix users are prompting is getting a little too high for comfort, you can always pause your PPC advertising whenever you feel the need. You can also choose to spend some more if you already see positive results.
It’s easy to measure and track
Compared to other advertising and marketing channels, PPC advertising, particularly one that is run through Google AdWords, is quite easy to track and measure. With a little help from Google Analytics and the AdWords tool, you can clearly see clicks, impressions, conversions, and other high-level performance details quite easily. With these statistics available with a click of the mouse, you will be able to assess how your campaign is doing. You will know how much you’re spending and whether or not you’re getting the traffic and results that you want with that budget.
You won’t have to worry about Google Algorithm changes
As we all know, Google updates its search algorithm every now and then, which impacts your website’s rankings for better or for worse. But with a successful PPC campaign, you won’t have to worry about Google algorithm changes when they come. After all, your profitable PPC campaign assures you of a steady stream of visitors regardless of any algorithm updates Google implements.
It’s a great way to test the salability of your product
We all believe our products will sell, but it would be unwise to produce them in significant numbers and market them only to see them fail in the end. So before going all in, you need to test if your products will sell, and the best and fastest way to do that is with a PPC campaign.
It may cost you to run a campaign on Google Adwords just to find out the truth, but you can at least save yourself some grief if you learn early on that the results of the targeted visits you’re going to get are less than encouraging. But if the results are great, then you’ll know you have a winner on your hands that could generate more revenue for you in the long term.
It gives you a leg up on the competition
With the almost instantaneous results that AdWords and other PPC campaigns bring, you will be able to enjoy an advantage over your competitors in the same industry. That is if all your competitors are focusing on nothing but bringing in organic traffic through free SEO efforts.
If they’re running PPC campaigns as well, you can take comfort in the fact that you are not getting left behind. Considering that more and more advertisers are into AdWords these days, you and your competition are on level footing.
It works well with SEO
PPC may yield faster results than SEO, but that doesn’t mean they can’t work together. In fact, PPC and SEO work very well together. After all, your SEO efforts can get a significant boost from the insight that impressions, clicks, conversions, and other performance data from PPC can provide. Conversely, SEO strategy and performance data from organic traffic can also offer you some tips on running your PPC campaign.
It helps you achieve your business goals
When you’re running a PPC campaign, you gain everything from online exposure to thought leadership.
As stated earlier, you can track everything about it, from impressions and clicks to any type of conversion goal, allowing you to see which ads are working and which ones don’t.
PPC also helps guide potential clients through the sales funnel, from making them aware of your app downloads, content downloads, webinar signups, or contest entries to making them convert and avail of whatever it is you’re offering.
Whatever your business and marketing goals, you can achieve them with the help of PPC advertising.
If you’re a digital marketer or a small business owner in Phoenix, you might want to give AdWords and other PPC platforms a try. You can try it by yourself, or you can get the best AdWords management Phoenix can provide. Either way, PPC is one marketing channel that doesn’t really hurt. Whether or not your efforts or those of the top PPC management Phoenix can offer succeed, you still gain a wealth of valuable data that you can use for your other digital marketing efforts.