Why Every Business Needs a Modern Website

Here’s an interesting statistic: at least 3.5 billion Google searches are made every day. Undoubtedly, that’s solid proof your customers are online. However, if you’re still on the fence if your business needs a modern website, consider the following:

  • At least 86% of consumers go online to find local businesses
  • At least 72% of consumers claim searching online is their first option when looking for merchants
  • At least 72% of consumers search for businesses at least once every week

If truth be told, having a website nowadays is no longer an option but a must. It has become as important as having an office, shop, or telephone number. Regardless of the industry or the size of your business, having an online presence can be a total game-changer.

Your website is one of the most critical components of your presence online. Today, many businesses have offered goods and services to customers who have not even set foot in their physical location, thanks to a responsive website and an established online presence.

However, if you want to gain that competitive edge, having a website alone won’t suffice—you need a visually appealing website with a responsive web design. And that’s just for starters. You also need a website that’s designed to boost your SEO efforts and other critical components like organic search marketing.

The good thing is creating a modern website is something you don’t have to take on personally. If anything, much goes into creating a modern website, so it’s a task that’s best left in our hands. 

Our team at My Biz Niche can do more than design a contemporary website. We are also experts at creating engaging user experiences that can help you connect with your consumers (and visitors) in the most meaningful way possible.

Still not convinced? Here are some of the indisputable reasons why every business (yes, including yours) needs a modern website:

It establishes your credibility

Here’s a simple fact: in today’s highly connected world, it’s safe to assume most of your customers expect you to have a website. Some research even indicate that six out of ten consumers want businesses to have an online presence as most head straight to the website to look for product information.

Many potential customers are also using their tablets and smartphones to help them decide what to buy and where to go. That means if you don’t have a website yet, today’s savvy (and mostly impatient) customers and prospects will go elsewhere without any hesitation.

A study conducted by Trustpilot revealed that over 80% of consumers trust online reviews as much as friends’ and family’s personal recommendations. That said, incorporating customer testimonials on your site is an excellent way to wow consumers, both current and prospects. In other words, having a website can help establish social proof.

It allows you to be genuinely competitive

It’s safe to assume most of your competitors probably already have a robust online presence. That means, apart from a fully functional and highly attractive website, they have an active presence on popular social media platforms like Instagram, Twitter, and YouTube.

Come to think of it, not having a website might raise questions in your consumers’ minds. Do you not care enough about your business to build one? Are you so cash-strapped that you can’t afford to have one made? Similar assumptions can hurt your business. 

It is also important to remember that people have infinite options online. As mentioned earlier, the average customer is extremely impatient. The last thing you want is losing a massive amount of revenue because people can’t find you online.

It gives you a venue where you can showcase your products or services

Nowadays, more and more people turn to Google before buying a product or paying for a service. Undoubtedly, your website is the perfect venue to highlight what you are offering and why it’s a better option than others. 

It would also be a good idea to upload downloadable guides or short video tutorials designed primarily to entice those still on the fence about choosing you over your competitors.

And if you run a service business, your website is the ideal place for customers to conveniently browse services, self-book, and for you to collect payments

E-commerce spending has grown dramatically over the years. In 2017, consumers spent a staggering $453.46 billion on retail purchases. And this is in the United States alone. In 2018, e-commerce sales rose to $526 billion. It is projected to grow to up to $893.4 billion by the year 2022.

If we examine the statistics, it’s easy to see that people are becoming more inclined to make purchases online. If you don’t have a website, you are definitely missing out!

Final Thoughts

The importance of having a modern website cannot be overstated. The good news? This is something we can effortlessly help you with. At My Biz Niche, we can create a tailored website that’s engineered especially for your business niche. We even have a 40-point SEO checklist to help ensure your success. So get in touch with us for your website design and other digital marketing needs, and let us know how we can help!

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