In the real estate industry, experts always emphasize “Location, location, location,” while in the fine dining world that mantra turns into “Presentation, presentation, presentation.” In the field of digital marketing, we tend to repeat SEO in the same three-word chant.
If a company is going to have any success in the wild west of the Internet, they need to focus on SEO. Digital marketing agencies can help companies do that, but they are often most effective when they utilize white label SEO.
But what exactly does that term mean? Continue reading, and you’ll have all of your questions about the wonderful world of SEO answered.
White label SEO is used in much of the marketing you see today, but you would never know that those marketing strategies were executed using white label products. White label SEO companies sell fulfillment services and various SEO software to digital marketing companies that work directly with business clients.
Before delivering the product to the client, these digital marketing agencies, which are also known as resellers, will customize the SEO products with their own branding. Essentially, a reseller is the outward-facing party who manages customer relationships and sells them the products they need while a white label company is the assembly line that makes the product.
Many metaphors apply to white label SEO that make the entire process easier to grasp, but for our purposes, we’ll imagine that SEO is chicken noodle soup. White label companies make the soup with grandma’s family recipe. These companies have soup experts who are practiced in chopping up the vegetables, seasoning the chicken, and getting the broth just right. Once the soup is perfected, they pass the unlabeled cans on to resellers who have trusted relationships with stores and customers across the country. The resellers put their own name and logo on the soup cans and pass them onto those stores, who profit from the white label company’s delicious soup recipe.
As tasty as it might be, white label SEO companies are not really in the business of selling cans of chicken noodle soup. Rather than filling your stomach with hearty ingredients, private label SEO fills a digital marketing strategy with link building tools, SEO software, blogs, and social media management. The exact white label services will vary depending on what the reseller wants to provide to its clients, but these services are commonly found in a white label SEO company’s repertoire:
These are just a few of the many white label SEO services out there. Resellers often turn to these SEO experts for white label PPC management, website design, sales support, and more.
To use our trusty metaphor one more time, every party that touches the soup profits from getting the soup from the kitchen into the hands of the store’s customers. White label companies are compensated by resellers for their hard work, while the resellers know they’re delivering top-notch products to their customers and can spend their company’s time on the other aspects of their business. In the end, the reseller’s clients are getting a high-quality product that their customers will eat up.
For digital marketing agencies specifically, the decision to utilize white label SEO comes with many benefits. As agencies grow, they have to manage an increasing number of clients and the burdens of generating leads, closing sales, and continually managing relationships with customers may take up all of the hours in their work day. By using private label SEO, resellers let the experts handle the minutiae of an SEO operation while they focus on the customer.
Turning to the experts also saves agencies the trouble of hiring and training in-house content creators, web designers, and SEO analysts. All of the people it takes for a successful SEO campaign are already assembled into a well-oiled team by the white label company.
White label SEO isn’t just a company creating run-of-the-mill, generic SEO content and a reseller slapping their name onto it. It is a method of creating high-quality, targeted content that a white label SEO company knows will be successful for the end client. Private label SEO is a valuable and streamlined business practice that ultimately benefits everyone involved.