Does it feel like no matter how much content you put online, it all seems to get sucked into a digital black hole? Your clients’ landing pages aren’t gaining traction on search engines, even when the content is on point. You’re probably thinking something along the lines of “Damn! This page is legit and I still can’t get any love from the Google or Bing.”
Well, there’s a very good reason for that. To put things in perspective, it helps to consider the completely mind-blowing level of data being created every day.
According to IBM, 2.5 quintillion bytes of data are created daily. That’s 2.5 followed by 18 zeros. As of March 2016, there were more than 4.6 billion web pages published.
We all know the most effective way for pages to stand out among the staggering amount of online data is to get them ranking on Google and Bing, the two largest search engines.
Google alone uses at least 200 different ranking factors to determine which websites should rank higher for certain keywords. While great content is certainly a big factor, it’s only a piece of the pie. Getting backlinks and traffic is still an important part of the SEO strategy.
One great way to drive more traffic to your clients’ webpages and get more relevant links is through infographic promotion. People love to see good infographics and bloggers, webmasters and social media users love to share them. When done correctly, an infographic is visually striking with fascinating data. It also breaks down numbers and trends in a way that is captivating and easy to swallow.
Let’s take a look at a few ways to get an infographic promotion campaign off to a good start.
Offer Real Value
If you haven’t been using infographics as a backlinking strategy, you are missing out. Despite the large number of infographics created and shared on the web in the past few years, they are still an effective way of promoting your clients’ brand online and getting backlinks to their website. But don’t forget this is not the ultimate goal. Infographics should be created and promoted with the goal of giving value. If you give value, reward will follow.
How to Choose a Killer Topic
1. Look at Articles and Infographics in Your Client’s Industry: Use Google Search to find the top ranking articles and infographics. To find the latter, search for the exact and similar keywords and add “infographic” at the end. Look over the vast majority of the articles and infographics to get an idea of what other sites have put out in your industry of interest. If you see a lot of similar topics, you may either create a more comprehensive infographic on similar topics or you could tackle the topic from a different perspective and provide a different outlook.
2. Trendy Topics: Ahrefs is a great tool that any SEO professional should have in their arsenal. Use the Content Explorer feature to search your client’s keywords and related terms. Take some time to look over the results and notice the Shares and Engagement scores for each article. Look at each popular article and skim it through to get an overall idea of the contents. This way you can get an idea of what to include in your infographic as well. You will want to include information that people are interested in sharing and learning about. You may want to Bookmark these pages as you will need to reference to them.
3. Evergreen Topics: While trendy topics can get your client the most attention and traffic to their website in a short period of time, evergreen topics drive constant traffic for the long term. It also boosts your SEO campaign by getting your client’s fresh backlinks on a constant basis. To find evergreen content, do a search for your client’s exact keywords or similar matches and look at older content that is ranking on the first few pages.
4. Use Old Blog Posts: Dig into your client’s Google Analytics account to find old blog posts with high traffic. Take the content, spice it up with some interesting facts or quotes and arrange it into a well-designed infographic. Below, we’ll go a little deeper into what it takes to create a knockout infographic.
What to Include in Your Infographic
Try including the following elements.
1. Facts and Statistics: Accurate stats are the foundation of your infographic. Data can be easily conveyed visually and inform your audience about industry trends. When deciding what to include, you may Google search some statistics in your industry of interest and look over the first page or two. You want to make sure the statistics you’re citing are recent and from credible sources. Don’t forget to attribute your sources at the end of the infographic.
2. Quotes: A good quote will boost the credibility of your topic. Sprinkle them throughout your infographic to add a human touch. Make sure the quotes are credited back to expert industry leaders and thinkers.
3. Storytelling: Last but not least, you will need to create a powerful narrative to help readers take the journey throughout your infographic and help them learn something new, entertain them or solve a problem. With the short attention people have nowadays, telling a story that they can relate to can keep them interested. Start with a compelling headline which should have an immediate impact and grab their attention. Continue with an introduction informing the reader what’s to follow. Having subheadings will help with breaking your content and data into easy to read chunks. Make sure the infographic has a flow.
Stand Out with a Killer Design
Great design is the thread that will weave the story together and help users intuitively follow the flow of your infographic. A poorly designed infographic will look like a cluster of numbers and graphs that fails to guide visitors effectively from point A to B. Keep the following pointers in mind throughout the design phase to ensure your design is on point.
1. Make It Clear: Cluttering a bunch of data points, quotes and icons into an image will not help with the primary goal of an infographic. You will want your design to be attractive and functional at the same time. Leave plenty of space between all elements to make sure it’s easily readable.
2. Use of Colors and Fonts: Colors impact people’s mood. Choose a color that complements the theme of the infographic and feel free to use contrast when trying convey an important fact or quote. Ideally, you will want to go with a color scheme of no more than four colors. Online Color Scheme Generators can help you in picking your ideal color scheme. In addition, you should use a font that is easy to read and pleasant to the eye. It is not necessary to use the colors and fonts of your client’s brand as the ultimate goals is to provide some value to their audience and less in promoting the brand. If your infographic goes viral, the branding reward will come by itself.
3. Be Consistent: Present your content consistently. If you choose to go with a style that shows your data in a timeline, starting with the oldest point in time of your choice and ending to the most recent time is ideal. If you’re looking to show instructions to something, break down the steps by having lists and bulleted points throughout your infographic. Browse through infographic directories to get an idea of the styles based on industry.
4. Icons and Graphs: When representing your data, icons and graphs can come in handy. You want your client’s infographic to be unique and to highlight the most important key ideas in a fun and quick way. Choose icons relevant to your topic that portray the action in your content. Avoid cheap looking icons and always make sure to pay for licenses.
5. Branding: You don’t need to go overboard when branding your client’s infographic. Simply add a small logo and their website in the footer along with the resources.
Here is an example of an infographic we have created and that generated a few quality backlinks