With more than 90% of all online experiences beginning with a search engine query, it's no wonder that so many businesses are investing in SEO. Showing up on the first page of Google or Bing results is a necessary ingredient to growing your customer base. However, it's not as easy as it used to be. Not by a longshot.
There are hundreds of ranking factors that search engine algorithms take into account to determine which websites will make it to the top spot. Those algorithms are becoming more sophisticated all the time.
You need to work with an agency that stays up-to-date on the latest trends and advancements in SEO and understands the relationship between the technical components and the creative aspect.
Research shows that 75% of search engine users never venture past the first page of results. For any business looking to capture leads or customers online, showing up on the first page can mean the difference between thriving or just getting by.
The primary goal of search engines is providing users with the most relevant possible results based on their search query. Search engine algorithms use onsite and offsite signals to determine which websites will get the first page results.
Relevant Keywords: The first step in any SEO campaign is finding the right keywords to go after. Too broad and you'll end up with a wide spectrum of traffic with too many irrelevant visitors. If the terms are too narrow you'll end up with too few visitors as a result of the lower search volume. Our SEO experts work to find the right keywords that will bring you more relevant traffic These visitors are much more likely to become leads.
Discovering the most profitable keywords for your business can be like finding a needle in a haystack if you don't have the right tools or expertise to narrow it down. More than 3.5 billion internet searches are performed every day. We'll tackle the haystack and uncover the best terms for your business.
Content Strategy and Optimization: My Biz Niche drafts a custom content strategy for every business we work with. Every page is built around the keyword variations that will connect you with more potential customers.
The right content is about so much more than how many keywords you put on a page. Its about how well your content speaks to visitors and answers their questions. Informative, professionally-written and carefully outlined content is the foundation that your Phoenix SEO campaign is built on.
Content Marketing: While publishing great content on your website is a crucial aspect of good SEO, it's also important to build your brand and authority through content marketing. This involves publishing on various digital media channels and taking a strategic approach to promoting and sharing your onsite content.
This will not only connect you with more visitors, but help you build relevant backlinks over time and show search engines that internet users trust and value the information you provide.
“Thanks to My Biz Niche our customers have been able to find us online with no problem. The work their team did for our local SEO campaign continuous to pay off for us. They did more than just get our keywords ranking on the first page of Google, they helped bring in more business to our stores. We definitely recommend them for their online marketing work!”
– Chris Kreifels
“My Biz Niche, has increased our business traffic by 100% over all other advertising we have tried.We started by having our website redesigned with a small budget SEO campaign at first. We then continued with a larger budget SEO to increase our internet search rankings even more and WOW what a difference in traffic and phone calls this made! I would highly recommend you call them if you need Website or SEO work to get your business found by customers.”
– Rob Mundell
“Our Representative from My Biz Niche, Shawn, was just in for a meeting on SEO and Web Marketing. WOW! Always to the point and helpful for our Scottsdale Dental Office. Keeps us on top of Google and also completely handles our Social Media marketing.”
– Mark Peck
Doctor/Dentist, Dental Studio 101
Summit Male Medical is one of the largest Male Clinics in the Valley. Utilizing mostly traditional advertising methods, Summit Medical turned to us needing help taking over the digital landscape. With a new website catered to their target audience and structured to rank organically, our team was able to fight the downhill battle. Currently their website is ranking on Google for over 75 keywords in the #1 spot and 250 words on the first page.
As the Valley’s largest HVAC contractor, Precision Air & Heating was looking for a digital marketing agency to handle a large monthly PPC campaign and maximize ROI. We were thrilled to work with such an iconic Arizona brand to help make an incredibly successful air conditioning business even more profitable. Over the course of a year, our team improved conversions dramatically while significantly lowering Precision’s cost-per-conversion. The key was finding the right keywords and getting rid of irrelevant searches. We created new landing pages, compelling ad copy, and put increased focus on the channels with the highest opportunity for conversion.
Contact My Biz Niche today and let's talk about how we can help improve your search engine rankings. We'll collaborate with you and draft up a plan to turn your SEO efforts around.