MARKETING
Search Engine Optimization
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With more than 90% of all online experiences beginning with a search engine query, it's no wonder that so many businesses are investing in SEO. Showing up on the first page of Google or Bing results is a necessary ingredient to growing your customer base. However, it's not as easy as it used to be. Not by a longshot.
There are hundreds of ranking factors that search engine algorithms take into account to determine which websites will make it to the top spot. Those algorithms are becoming more sophisticated all the time.
You need to work with an agency that stays up-to-date on the latest trends and advancements in SEO and understands the relationship between the technical components and the creative aspect.
How Important Is It to Get Your Business on the First Page?
Research shows that 75% of search engine users never venture past the first page of results. For any business looking to capture leads or customers online, showing up on the first page can mean the difference between thriving or just getting by.
How Does Search Engine Optimization Work?
The primary goal of search engines is providing users with the most relevant possible results based on their search query. Search engine algorithms use onsite and offsite signals to determine which websites will get the first page results.
Relevant Keywords: The first step in any SEO campaign is finding the right keywords to go after. Too broad and you'll end up with a wide spectrum of traffic with too many irrelevant visitors. If the terms are too narrow you'll end up with too few visitors as a result of the lower search volume. Our SEO experts work to find the right keywords that will bring you more relevant traffic These visitors are much more likely to become leads.
Discovering the most profitable keywords for your business can be like finding a needle in a haystack if you don't have the right tools or expertise to narrow it down. More than 3.5 billion internet searches are performed every day. We'll tackle the haystack and uncover the best terms for your business.
Content Strategy and Optimization: My Biz Niche drafts a custom content strategy for every business we work with. Every page is built around the keyword variations that will connect you with more potential customers.
The right content is about so much more than how many keywords you put on a page. Its about how well your content speaks to visitors and answers their questions. Informative, professionally-written and carefully outlined content is the foundation that your Phoenix SEO campaign is built on.
Content Marketing: While publishing great content on your website is a crucial aspect of good SEO, it's also important to build your brand and authority through content marketing. This involves publishing on various digital media channels and taking a strategic approach to promoting and sharing your onsite content.
This will not only connect you with more visitors, but help you build relevant backlinks over time and show search engines that internet users trust and value the information you provide.
Make the Most of Your Traffic
Getting the traffic you need to grow your business is only the beginning. Your most important pages should be optimized for conversions. It's a crucial aspect of any successful SEO campaign.
If you're having trouble turning visitors into leads and customers, get in touch with My Biz Niche today. We can perform a complete audit of your website and SEO and come up with a strategy to turn your digital marketing efforts around.
It's Not Just About Getting on the Front Page. It's About Staying There.
When it comes to search engine optimization, looking at the long game is a key component of success. There are plenty of companies who can use short term tactics to get your website rankings, but you're likely to drop off just as fast and end up in a worse place than you were before.
At My Biz Niche, we design SEO campaigns from the ground up with long term success in mind. Short cuts will only lead to short lived results.
Rescued SEO
Summit Male Medical Center
Summit Male Medical is one of the largest Male Clinics in the Valley. Utilizing mostly traditional advertising methods, Summit Medical turned to us needing help taking over the digital landscape. With a new website catered to their target audience and structured to rank organically, our team was able to fight the downhill battle. Currently their website is ranking on Google for over 75 keywords in the #1 spot and 250 words on the first page.
Precision Air & Heating
As the Valley’s largest HVAC contractor, Precision Air & Heating was looking for a digital marketing agency to handle a large monthly PPC campaign and maximize ROI. We were thrilled to work with such an iconic Arizona brand to help make an incredibly successful air conditioning business even more profitable. Over the course of a year, our team improved conversions dramatically while significantly lowering Precision’s cost-per-conversion. The key was finding the right keywords and getting rid of irrelevant searches. We created new landing pages, compelling ad copy, and put increased focus on the channels with the highest opportunity for conversion.
Find Out How We Can Help Your Business Succeed Online
Contact My Biz Niche today and let's talk about how we can help improve your search engine rankings. We'll collaborate with you and draft up a plan to turn your SEO efforts around.
Now you know about our Biz Niche. Tell us about yours!
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